About Us

Welcome to our program, ‘How to Build a Startup with $100,’ a pioneering initiative designed to empower aspiring entrepreneurs with the knowledge and skills they need to succeed in the world of startups. At its core, our program is dedicated to capacity building, offering comprehensive startup education and training with a particular focus on succeeding with limited resources. We believe that every aspiring entrepreneur, regardless of their financial constraints, has the potential to turn their dreams into thriving startups.

Our immersive 5-day workshops, held in the picturesque landscapes of Africa, seamlessly blend in-person and online learning experiences. They are meticulously designed to provide participants with practical insights into building successful startups, even when resources are scarce. Our distinguished team, consisting of experienced Israeli mentors and remote Zoom lecturers, guides participants through this transformative journey.

Dr. Ron Adany, a seasoned serial entrepreneur from Israel, founded this program. His entrepreneurial journey, where he turned a $100 investment into $10,000,000 in sales volume, embodies the principles and strategies at the core of our initiative. He’s driven by a passion for helping aspiring entrepreneurs succeed and believes in making entrepreneurship accessible to all, regardless of financial constraints. He firmly believes that entrepreneurship should know no financial bounds, and for him this workshop is a dream come true.

Through group and individual activities, participants not only learn but apply their newfound knowledge to real-world situations. This dynamic approach fosters a community of mutual inspiration and shared growth, enabling aspiring entrepreneurs to hone their skills collectively. Each workshop is meticulously organized and executed by our dedicated team of volunteers, with seamless logistical support provided by our local partners within each host country.

Past and Upcoming Events
As we embark on our journey of making a positive impact, it's essential to reflect on the path we've already traveled and the exciting destinations we're yet to explore. Our workshop series has taken us to various locations, creating meaningful connections and enabling us to share knowledge, skills, and inspiration.
Workshop Schedule
The workshop schedule includes a combination of in-person and online lectures, as well as hands-on experience. Participants will also be divided into groups and will have the opportunity to work both together and independently in order to foster a collaborative and interactive learning environment. This blend of group and individual work, along with hands-on experience, will allow participants to learn from one another and apply their knowledge in a practical setting. *Note, the schedule may be subject to change based on the decision of the workshop team. See below an example of such a schedule.

Introduction lecturer about startups:
What is a startup?
Why startup?
How you can build a startup with $100
Startup culture and values
The success story of BookEscapeRoom: from $100 to $10,000,000

Participants self-introductions and split into teams.

The art of ideation, the vital starting point for entrepreneurs. We will study techniques like brainstorming and the innovative Six Thinking Hats method. Get ready to kickstart your entrepreneurial journey with a powerful idea!

A hands-on session for refining ideas based on the strategies and techniques from the lecture. You will also have the opportunity to receive feedback and guidance.

Overview of online research techniques for startups.
Introduction to Google Trends and how it can be used to track the popularity of keywords over time.
Keyword research: Explanation of the process, importance, and how to use it effectively to gain an understanding of what our target audience is searching for in order to gauge their intent.
Keyword research with Chat GPT: Utilizing the advanced language processing capabilities of Chat GPT to conduct keyword research and generate a list of relevant keywords.
Competitor Analysis: Overview of the process and how to use tools such as SimilarWeb and SEMrush to gain insights about your competitors' online presence and marketing strategies.

In this session, you will conduct hands-on market research on the relevant market for your idea, gaining experience in gathering data, analyzing and interpreting it, and using it to make informed decisions to position your startup for success.

Value proposition
Minimum viable product (MVP)

An immersive session where you'll explore essential tools like the Business Model Canvas and dive deep into the intricacies of crafting strategies for sustainable business growth. Throughout this workshop, you'll engage in hands-on exercises, dissect real-world case studies, and harness these tools to craft effective growth strategies. By understanding the nuances of relevance, feasibility, and profitability, you will emerge with actionable insights that can reshape your startup's business strategies and drive innovation within your industry. Join us for this enlightening journey to elevate your skills and redefine your approach to business growth!

In this session, you will work to design your startup's solution, whether it be a service or a product. You will also have the opportunity to receive feedback and guidance.

You will present your startup after defining your market, refining your idea, and designing your solution.

Name, logo and domain
Website and Landing pages
Content and social media

Overview of common tools used to build landing pages.
Free resources for stock images and how to use them effectively.
Content generation and optimization with Chat GPT
Logo generation with free tools

How to do sales and marketing with low budget
Online advertisements

Overview of meta ad campaigns and their importance in idea validation.
Explanation of targeting principles and how to use them to reach the right audience that is relevant to your startup.
Creating Meta ad copy using AI: Utilizing the advanced capabilities of AI to create effective meta ad copy that is tailored to your target audience.
LinkedIn organic outreach as a mean of generating feedback: Utilizing LinkedIn as a platform to reach out to potential customers and gather feedback about your product or service
Aggregating results: Overview of how to analyze and interpret the results of your meta ad campaign

A hands-on session where you will start your market validation using a marketing tool that is relevant to your target audience. It can be via Facebook groups, Linkedin, or paid campaigns on Google or Facebook.

Focused on the crucial skill of pitching your startup idea effectively. We'll delve into the art of crafting a compelling pitch, covering key elements such as problem-solution fit, market analysis, and value proposition. You'll learn how to convey your startup's vision with confidence and captivate potential investors and partners. Get ready to hone your pitching prowess and take your entrepreneurial journey to the next level!

Our pitching event featuring external guest experts is an exciting opportunity for aspiring entrepreneurs. During this event, you'll have the chance to showcase your startup ideas to a panel of seasoned professionals and investors. This real-world experience will not only allow you to refine your pitching skills but also gain invaluable insights and potential connections to propel your entrepreneurial journey forward. Get ready to seize this unique opportunity and make a lasting impression on industry leaders!

The post-workshop session will cover strategies for executing plans and action items developed during the workshop, including goal-setting, creating a plan of action and staying accountable and motivated, and resources and support systems to help continue to grow the startup after the workshop.

The closing event of the workshop. The participants will pitch their startups and achievements in the last 5-days.

Our Sponsors and Partners
We are immensely grateful to our generous sponsors who play a vital role in supporting our mission. Their unwavering commitment and support enable us to make a significant impact in our field. Without them, our work would not be possible.
Our Team
At the heart of our organization, you'll find a team of passionate and dedicated volunteers, each a true expert in their field. Together, we work tirelessly to make our mission a reality. Get to know the faces behind our cause, the individuals who drive us forward, and the reason we're able to achieve greatness.
Dr. Tariq Daouda
Assistant Professor
Mohamed VI Polytechnic University (UM6P)
Innovation Scouting, Strategy and M&A Advisor
Ori Grundstein
Tech Visionary and Innovator
Lutfo E Dlamini
Lutfo Dlamini Foundation
An elected Member of Parliament of the Kingdom of Eswatini and former minister.
Thobile Makhosazana Dlamini
Royal Science and Technology Park (RSTP)
Senior business adviser at RSTP Business Incubator Unit
Simanga Saneliso Dlamini
Royal Science and Technology Park (RSTP)
Business Advisory Officer at RSTP Business Incubator Unit
Yael Uzan-Tidhar
Nhloso Likusasa Le'lichakazile
A project manager and change leader with over 15 years of experience in development work in Eswatini
Nolan Judd
Business development consultant
Sam Millner
Business development consultant
Dr. Ron Adany
Serial tech entrepreneur
The workshop founder. A serial tech entrepreneur, co-founded 4 startups, including BookEscapeRoom with an investment of $100 that yielded more than $10,000,000 in sales. 
Yogev Lifchin
A serial entrepreneur, marketing specialist, and business developer
Adi Pundak-Mintz
A social entrepreneur
Rachely Ben-Amram
Pitching & startup presentations expert
Pitching & startup presentations expert who provides lectures and workshops globally for organizations and companies across multiple sectors.
Eli Ringer
Business Architect
modelZ Business Design
Igor Zvagelsky
Online advertisement expert
Online advertisement expert, manage five-figure daily ad budgets for eCommerce and Technology companies across paid social, search, and display.
Participants' Testimonials
Contact Us
Feel free to contact us regarding questions about the workshop, volunteering opportunities, or bringing the workshop to your country. We're here to assist you and welcome your inquiries.