How to build a startup with $100
A workshop for young Eswatini entrepreneurs
Our Participants' Testimonials
Did you know: Over 69% of startup companies started as home businesses
What is a Startup?
A company or project undertaken by an entrepreneur to seek, develop, and validate a scalable business model, and intend to grow large beyond the solo founder.
Focus on growth

Startups are companies designed to grow fast. Founders and teams are focused on one goal: growth!

A teamwork

A startup requires a team effort. Assembling the right team is crucial for success, and lack of it is one of the top reasons for startup failures.

Technology

Tech startups incorporate emergent technologies and trends to bring new concepts to life, even if the product itself is not inherently technical.

Innovation

Finding new and scalable solutions to known problems, which can be via innovation of a new product, service, monetization strategy, or delivery method.

When you think it's the end, that's when the real beginning starts!
Who and what are we looking for?
We are looking for the 35 most talented, educated, motivated and promising entrepreneurs from Eswatini, who dream big and want to gain practical knowledge - on how to build a startup.
The right background
  • Young male or female Eswatini, 18-35 years old
  • Background in business - studies or work experience
  • Background in ICT - studies or work experience
The Minimal REQUIREMENTS
  • Own a laptop
  • Commit to participate in the entire workshop
  • Have a starting capital of $100 (E1700)
The right idea
  • Identify a problem or opportunity
  • Have an initial innovative idea how to solve it
  • The idea is tech-oriented (website, app, etc.)
Did you know: 70% of founders had the idea for their business whilst working for somebody else.
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About the workshop: Eswatini - Israel Entrepreneurial Partnership
This workshop brings a unique opportunity to learn and gain hands-on experience with cutting-edge tools and techniques to build startups with minimal funds (bootstrapping), and quickly. This is an Eswatini - Israel Entrepreneurial Partnership, a volunteering initiative of Dr. Ron Adany, a serial entrepreneur from Israel, with Lutfo E Dlamini, an elected Member of Parliament of the Kingdom of Eswatini and the founder of Lutfo Dlamini Foundation. The workshop's goal is to help young, talented entrepreneurs from Eswatini build their own startups. For Ron, this workshop is a dream come true as he has always had a passion for helping aspiring entrepreneurs succeed.
Tool & Knowledge

Acquire the knowledge and tools you need to effectively plan and execute your dream to build a successful startup.

Motivation

Gain the motivation and inspiration you need, boost your self-efficacy, and develop the confidence you need to believe in your own abilities and succeed.

Team-up

Through teamwork and collaboration with like-minded entrepreneurs, you will have the opportunity to learn from one another and support each other.

Hands-on workshop

Gain valuable hands-on experience in building a startup, learn from experienced professionals from Israel and apply your knowledge in a real-world setting.

3
Lecturers
5
Days
35
Participants
Workshop Speakers
Dr. Ron Adany will lead the workshop on-site, with the support of several remote lecturers from Israel who will join via Zoom. This unique blend of in-person and online instruction will provide a comprehensive learning experience for participants.
Dr. Ron Adany
Serial tech entrepreneur
The workshop founder. A serial tech entrepreneur, co-founded 4 startups, including BookEscapeRoom with an investment of $100 that yielded more than $10,000,000 in sales. 
Rachely Ben-Amram
Pitching & startup presentations expert
Pitching & startup presentations expert who provides lectures and workshops globally for organizations and companies across multiple sectors.
Igor Zvagelsky
Online advertisement expert
Online advertisement expert, manage five-figure daily ad budgets for eCommerce and Technology companies across paid social, search, and display.
Workshop Schedule
The workshop schedule includes a combination of in-person and online lectures, as well as hands-on experience, Mon till Fri from 9 AM till 6 PM. Participants will also be divided into groups and will have the opportunity to work both together and independently in order to foster a collaborative and interactive learning environment. This blend of group and individual work, along with hands-on experience, will allow participants to learn from one another and apply their knowledge in a practical setting. *Note, the schedule may be subject to change based on the decision of the workshop team.

Introduction lecturer about startups:
What is a startup?
Why startup?
How you can build a startup with $100
Startup culture and values
The success story of BookEscapeRoom: from $100 to $10,000,000

Participants self-introductions and split into groups

A hands-on session for refining ideas based on the strategies and techniques from the lecture. You will also have the opportunity to receive feedback and guidance.

Overview of online research techniques for startups.
Introduction to Google Trends and how it can be used to track the popularity of keywords over time.
Keyword research: Explanation of the process, importance, and how to use it effectively to gain an understanding of what our target audience is searching for in order to gauge their intent.
Keyword research with Chat GPT: Utilizing the advanced language processing capabilities of Chat GPT to conduct keyword research and generate a list of relevant keywords.
Competitor Analysis: Overview of the process and how to use tools such as SimilarWeb and SEMrush to gain insights about your competitors' online presence and marketing strategies.

In this session, you will conduct hands-on market research on the relevant market for your idea, gaining experience in gathering data, analyzing and interpreting it, and using it to make informed decisions to position your startup for success.

Value proposition
Minimum viable product (MVP)
Mockups

In this session, you will work to design your startup's solution, whether it be a service or a product. You will also have the opportunity to receive feedback and guidance.

You will present your startup after defining your market, refining your idea, and designing your solution.

We will grant $100 funding for selected groups of participants based on the selected ideas and the funding needs.

Name, logo and domain
Website and Landing pages
Content and social media

Overview of common tools used to build landing pages.
Free resources for stock images and how to use them effectively.
Content generation and optimization with Chat GPT
Logo generation with free tools

How to do sales and marketing with low budget
Online advertisements

Overview of meta ad campaigns and their importance in idea validation.
Explanation of targeting principles and how to use them to reach the right audience that is relevant to your startup.
Creating Meta ad copy using AI: Utilizing the advanced capabilities of AI to create effective meta ad copy that is tailored to your target audience.
LinkedIn organic outreach as a mean of generating feedback: Utilizing LinkedIn as a platform to reach out to potential customers and gather feedback about your product or service
Aggregating results: Overview of how to analyze and interpret the results of your meta ad campaign

A hands-on session where you will start your market validation using a marketing tool that is relevant to your target audience. It can be via Facebook groups, Linkedin, or paid campaigns on Google or Facebook.

The post-workshop session will cover strategies for executing plans and action items developed during the workshop, including goal-setting, creating a plan of action and staying accountable and motivated, and resources and support systems to help continue to grow the startup after the workshop.

The closing event of the workshop. The participants will pitch their startups and achievements in the last 5-days.

Workshop Sponsors
We are incredibly grateful to the following sponsors who have generously supported us and made this workshop a reality. Without their contributions, this opportunity for young, talented entrepreneurs to learn and grow would not have been possible. We would like to express our heartfelt thanks for their support and commitment to helping the next generation of entrepreneurs succeed.
Apply today: make your dream come true!
Due to limited availability, the workshop will only be open to 35 participants. All applicants will be carefully reviewed and screened by the workshop team based on the information provided in their application forms. We encourage all interested parties to apply early to secure their spot in the workshop. Please make sure to carefully read all FAQs and requirements before submitting your application. If you have any questions, don't hesitate to reach out via email at info@BuildStartup100.com .

This is a once-in-a-lifetime opportunity to learn from an experienced entrepreneur how to build and succeed with a startup. The workshop will be led by Dr. Ron Adany, a 36-year-old serial entrepreneur from Israel who has founded 4 startups, including one that was started with just $100 and went on to generate over $10,000,000 in sales. Along with a team of experts from Israel, Dr. Adany will share his knowledge and experience with participants, providing a unique and valuable learning opportunity

We are seeking the most talented, motivated, and capable young people in Eswatini to participate in the workshop. If you are passionate about entrepreneurship and believe that you have the potential to build a startup that will make a positive impact on your life and the lives of others, but need guidance on how to get started, this workshop is for you! Through hands-on learning and practical experience, you will have the opportunity to learn from an experienced team of professionals from Startup Nation (Israel) how to build a successful startup on a budget.

The workshop is open to individuals who meet the following criteria.
All of these criteria are mandatory and must be met in order to be considered for the workshop. If you meet these requirements and if you are passionate about entrepreneurship, we encourage you to apply now!

* Eswatini residents.
* Age 18 to 35.
* Proficient in English.
* Background in entrepreneurship, business, or technology.
* Fully motivated and committed to participating in the entire workshop.
* Have an idea for a tech-oriented startup.
* Have a laptop to use during the workshop.
* Able to contribute an initial capital of $100 to build a startup during the workshop.

No, there is no cost to participate in the workshop, as our kind sponsored fully covered all costs.

However, all participants must have an initial capital of $100 - which will be used to build their own startup.

The application deadline is 25.02.2023 at 23:59.
The committee will review each application and make final selections, which will be communicated via email on 1.3.2023.

Workshop's Venue
The Royal Science and Technology Park (RSTP) will host the workshop. RSTP was established through the vision of His Majesty King Mswati III with the goal of promoting science, technology, and innovation in the Kingdom of Eswatini. The park is divided into two divisions, the IT Park and the Biotechnology Park, and serves as a special economic zone (SEZ) with unique incentives to attract foreign direct investments. The business incubator at the park is designed to support and encourage the development of new businesses.
Workshop team
The team of individuals who have worked tirelessly to make the workshop a reality, consisting of professionals with a wealth of knowledge and experience in entrepreneurship, business, and related fields, who have come together to create this valuable opportunity for young, aspiring entrepreneurs.
Lutfo E Dlamini
Lutfo Dlamini Foundation
An elected Member of Parliament of the Kingdom of Eswatini and former minister.
Thobile Makhosazana Dlamini
Royal Science and Technology Park (RSTP)
Senior business adviser at RSTP Business Incubator Unit
Simanga Saneliso Dlamini
Royal Science and Technology Park (RSTP)
Business Advisory Officer at RSTP Business Incubator Unit
Yael Uzan-Tidhar
Nhloso Likusasa Le'lichakazile
A project manager and change leader with over 15 years of experience in development work in Eswatini
Sam Millner
Business development consultant
Yogev Lifchin
A serial entrepreneur, marketing specialist, and business developer
Adi Pundak-Mintz
A social entrepreneur
Workshop's Media coverage
Contact us
We are here to help and answer any questions you may have about the workshop and assist you with registration, logistics, or other information. If you have any questions, please do not hesitate to contact us. Fill in your details and query. Please don't hesitate to reach out to us if you have any concerns or questions. Thank you for your interest in the workshop!